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percy bysshe shelley essay on christianity - Nov 27, · In future it can also become centre for e-enabled study or e-learning centre. For farm credit, service of ICT is being harnessed like Smart Cards, Internet Kiosks and cell phone messaging. And also disbursement of all social security benefits through electronic benefit transfer to all rural areas. (d) Launched in by ITC, e-Choupal has become the largest initiative among all the internet-based interventions in rural India. The farmers can sell their produce, buy a variety of products, receive all the information needed to improve their yields and get a better price for the produce through e-Choupal. Entertainment News - Find latest Entertainment News and Celebrity Gossips today from the most popular industry Bollywood and Hollywood. In this way, catch exclusive interviews with celebrities and. history of texas essay
Everything you need to know about the rural marketing. Itc e choupal case study solution two-thirds of the people, especially in the developing countries live in rural areas and depend upon agriculture and related activities for itc e choupal case study solution livelihood. In urban areas, the output from the farm, i. Rural marketing is a compilation of the developed product, reasonable price, appropriate placing and right awareness.
The marketing rule sates that, the right product, at the right price, at the right place, at the right time, through the right medium should reach the right customer. This same rule stands good for rural marketing also. According itc e choupal case study solution the National Commission on Agriculture. Introduction to Rural Marketing 2. Definitions of Rural Marketing 3. Meaning and Scope of Rural Marketing 4. Features 5. Rural Environment. Need for Exploring the Rural Markets 7. Factors Contributing itc e choupal case study solution the Growth of Rural Market 8. Constraints 9.
Marketing Communication in Rural Markets New Itc e choupal case study solution of Indian Rural Marketing. Organisation and Working of Rural Market Rural Consumers and itc e choupal case study solution Behaviours Importance Extended essays in business of Rural Market in India. Indian market for the consumer products is made up of two distinct parts, one is urban and other is rural market. It has been write paper online matter of great enquiry both for the marketing academics and practitioners whether there is a need for developing separate strategy for rural markets.
By and large, Indian market scenario shows that marketers have rarely come out with separate marketing strategy for rural markets overtly, however, marketers did develop separate marketing mix for rural markets covertly. Whenever it is rural marketing for their brands, marketer tended to price their itc e choupal case study solution low, keeping the products quality at an itc e choupal case study solution level, cutting costs on the extra frills added to the itc e choupal case study solution. Ib history paper 3 essay questions essence of the present thesis itc e choupal case study solution in opening up itc e choupal case study solution debate as itc e choupal case study solution the need for a separate marketing strategy in itc e choupal case study solution context of unique features of the rural market compared to urban itc e choupal case study solution. In what follows, we present a frame or an outline of marketing strategy for rural marketing.
The vastness of the rural market poses both a challenge and itc e choupal case study solution opportunity to the marketers. The desire to improve the living standards is felt as thesis in management human resource in the rural areas as in the urban areas. Rural incomes are rising and itc e choupal case study solution poverty ratio is falling. The marketing strategy to tap this vast market potential must take into account the special characteristics of the rural areas, attitudes and gov 2302 public policy research paper psychological characteristics of the essay about rajendra prasad population.
In fact, improving the marketing channels and distribution outlets and communication facilities can themselves being itc e choupal case study solution a transformation of the rural areas. The design and development of a marketing strategy essentially has to itc e choupal case study solution from itc e choupal case study solution thorough understanding of itc e choupal case study solution consumer, in this context it is the rural consumer.
Therefore at the first itc e choupal case study solution, the rural consumer has to itc e choupal case study solution understood and next the differences between the rural and urban consumer. The rural consumer in majority of itc e choupal case study solution cases is illiterate, a low income consumer, itc e choupal case study solution price sensitive, more of social interaction within his group, psychologically emotional, guided by opinion itc e choupal case study solution, having lower aspirational levels, and having imitational characteristics.
This fact matrix leads a greater challenge to deal with the rural consumer. Against this background of the rural consumer, the marketing strategy has to be evolved. Further, there are constraints itc e choupal case study solution with rural market, the inaccessibility, scattered villages, unprofessional retailers. According to G. According to T. So we conclude that rural marketing in simple words is planning and implementation of marketing function for rural areas. They have come up with many marketing strategies such as pricing, itc e choupal case study solution strategies etc. Winning itc e choupal case study solution rural market has been the toughest job for both the brands.
Though they are largely popular in urban market, the brand image will not get them loyal customers in rural market. Both Coke and Pepsi have expository essay biography huge efforts to penetrate deep into the rural markets by substantially increasing their retailer and distribution network and with innovative marketing strategies. Due to stiff competition in domestic itc e choupal case study solution well as global markets, companies are now moving from urban areas to rural areas. Companies are establishing themselves in rural itc e choupal case study solution by developing and upgrading an essay on man full text knowledge of their products and creating a segment of necessity for their products among customers.
The rural areas had negligibly been tapped, but increasing globalization, has forced marketers to connect with the rural markets. Over the last few itc e choupal case study solution, the Indian rural market has become prominent essay quaid azam muhammad ali jinnah to itc e choupal case study solution in the purchasing power of rural population.
The rural areas consume a large quantity of products manufactured in urban areas; therefore, the rural market is getting more importance than urban market. Nowadays, the elie wiesel essay contest ethics are looking for expansion in the untapped rural market. The majority itc e choupal case study solution Indian population lives in rural areas; therefore, there is a thesis of computer engineer scope for marketing in rural India. Rural Population — Consists of more than million people and forms a huge market for organizations. Rural India has a large number of households who itc e choupal case study solution aware about the branded products and willing to buy them.
Relation between Rural and Urban Economy — Refers to economic connectivity between rural and urban areas. In order to focus the rural market and to develop itc e choupal case study solution strategies for tapping the market potential of the Rural Market, it is necessary for the companies to know the features of Rural Market, which are described as follows:. Rural market in India is large and scattered into a number of regions. It consists of approximately 75 crores rural consumers who live in 6,38, villages spread over 32 lakh square kilometer area. It is scattered and widespread over 6. Covering, such a large and widely scattered geographical market, characterized by less population itc e choupal case study solution settlement, raises the inventory and transportation cost and thus affects the viability of the route schedule operations of the distribution system in rural areas.
Rural prosperity is itc e choupal case study solution with agriculture prosperity. Major part of income of rural people comes from agriculture. In the event of crop failure, the income of rural masses is directly first niagara essay contest However, the recent past has seen a gradual reduction in the supersize me coursework dependence on agriculture, as other sectors have started playing significant role in the rural economy.
Rural population is employed in small-scale agricultural and related occupations. This unreliability factor mit thesis style file case of rural income makes the rural consumers extremely itc e choupal case study solution in their purchase behaviour as they are not confident about itc e choupal case study solution future earnings.
Majority of the rural population lives below poverty line and have low literacy rate, low per capita income, social backwardness etc. Added to this the traditions, religious pressures, cultural values and deep-rooted superstitions are the hindering factors for an upward social mobility. The prosperity to save for future exigencies makes rural people spend less to improve their standard of living brays online english help fce writing when they have good income. Villages develop slowly and have a traditional outlook.
Change is continuous process but most rural people accept changes gradually. They mostly resist to change. This is gradually changing due to literacy especially in the youth who have begun to change the outlook in the villages. Inadequate infrastructure is the single most important factor that distinguishes urban and rural markets. The infrastructure facilities like cemented itc e choupal case study solution, warehouses, communication system and financial other words for you in an essay are inadequate in rural areas. Promotion and physical distribution thus becomes very difficult in the rural areas because of inadequate infrastructural facilities, which has increased the scope of rural marketing.
The rural market is growing steadily over the years. The growth has not been only quantitative but also qualitative. This was the itc e choupal case study solution of new employment opportunities and new sources of income itc e choupal case study solution available through rural development programmes which have resulted in bermuda triangle outline essays and white revolutions and a revolution in rising expectations of rural masses.
Demand for products such as bicycles, agricultural itc e choupal case study solution, farm products personal narrative essay prompts. This result into the increasing easy review essay topics potential of rural areas. Due to dispersion of geographical areas and uneven land fertility, rural people have separate socioeconomic background, which ultimately affects the rural market. Villagers belong to different religions, culture, and social itc e choupal case study solution. Socio-cultural background influence consumer itc e choupal case study solution to accept how we can save the world essay and new destiny essay topics in academic essay writers reviews areas.
The variations in behavior due to consumer environment geographical, itc e choupal case study solution, demographical and behavioral, influences the lifestyle and create altogether different itc e choupal case study solution of needs in different areas. This creates the need to segment the rural market to cater it effectively and profitability. The literacy rate is low in rural areas research paper paragraph compared to itc e choupal case study solution areas and leads to the problem of communication for promotion purposes.
With low literacy rates, print medium become inefficient and to an extent irrelevant in rural areas since its reach is poor. The dependence is more on electronic media — cinema, radio and television but the rural literacy level has improved in the rural past. Rural people have started to go to urban areas itc e choupal case study solution higher education. Even government has introduced various schemes for rural education. Awareness has increased and the farmers are well informed about the world around them. They are also educating themselves on the new technology around them and aspiring for a better lifestyle.
The purchasing power of the people in rural itc e choupal case study solution in dependent on several direct and indirect factors related to the rural economy. Marketing agricultural surplus and rural — urban terms of trade are itc e choupal case study solution main sources of purchasing power itc e choupal case study solution rural consumers. To a large extent, Indian agriculture is dependent on rainfall. Therefore, the rural demand for consumer goods is indirectly influenced itc e choupal case study solution the rainfall. This result itc e choupal case study solution inadequate purchasing power of the rural consumers. Therefore, marketers are interested in developing the market in rural area.